Idea Infotainment & Technology Labs Pvt. Ltd.,

Provide all the services necessary to manage your total advertising and marketing program. Depending on your business's goals, present needs and capabilities, this can include:

  • Analyzing your problems and opportunities
  • Recommending effective marketing directions and solutions
  • Preparing an appropriate and creative message
  • Ensuring maximum efficiency in the planning and buying of the right media in which to communicate your message
  • Flexibility as an "as-needed" resource you "turn on" when you need it and "turn off" when you don't
  • An extension of your own marketing department, or in some cases it effectively becomes the marketing department
  • Smart, innovative people
  • The ability to turn strategic, creative ideas into persuasive marketing communications
  • An objective, third-party perspective free of internal politics and bias
  • Insights gained from experience with the way people research and buy products
  • "Cross-pollination" of ideas—benefit from the agency's experience
  • Knowledge of the different media outlets and how to get the best return-on-investment (ROI) for your advertising dollar
  • An integrated, 360-degree ("holistic") approach to marketing
  • Accountability—competition ensures you get their very best.

Historical spending is one way to set an ad budget, but not the best. Percent-of-sales is another approach, but should be guided by factors like company size and product stage (maturity). Another method—the one we usually advocate—is the "task to be accomplished" approach whereby a list of goals drives a list of strategies, which in turn drives a list of tactics or tasks. Each task is then assigned a cost and the sum is a budget.

Consult your industry's trade association for guidelines, or ask us. Through the American Association of Advertising Agencies (AAAA), we can track down the historical spending levels of businesses in just about any industry.

Actual compensation methods vary depending on your needs.

  • On a project basis - specific work for a set price.
  • Fee-for-service - payment on an hourly basis for agency services. As more and more of the agency's services (e.g, online reputation monitoring, public relations, or media analysis/planning/buying) come into play, the nature of our relationship often grows.
  • Letter of agreement - spells out all the terms of the longer-term relationship. This agreement may include a monthly retainer fee. The benefit of this arrangement is much like that of having a utility's budget plan: you know exactly how much is budgeted each month for those services.

At the end of the day, whether we're compensated on a project, or hourly basis, through media commissions or through a retainer, the acid test is simple: if you feel you got what you paid for, the compensation arrangement is working.

Ask us: call (+91 7708999950) or go to Get a Quote.