Milch Cheese was first started as a trading company for butter and ghee. They are one of the pioneers of the Coimbatore market, as their first retail shop was opened in 1983. Later they evolved as one of the prominent milk product producers of South India. Now their prominent production involves milk, cheese, butter and curd.
With the advent of foreign based milk products, it is very difficult for a native brand to stand firm. We have to make our product to stand out from the foreign products in terms of design, packaging, etc.
After a thorough analysis, we had decided to create new designs for the packages. We rejuvenated all the products and made it to stand out from its competitors.
Apart from the increase in sales, our product also got several awards for its stunning design.Back Case Studies