Converting Your Profile Into a Facebook Page

Personal profiles are for non-commercial use and represent individual people. You can follow profiles to see public updates from people you're interested in but aren't friends with.

Facebook Algorithm Changes Continue

In January, Facebook changed its algorithm to reduce the number of "text status updates" from Pages that appear in your news feed. The change forces brands to share images or videos with almost every post or risk drastically losing the reach they get.

How Social Media Managers Can Go On Vacation?

As a busy social media manager, you're probably used to putting in long hours, which is why taking a break to reset every once in a while is crucial. A summer vacation can help lower your stress levels, recharge your brain, and boost your creativity.

Instagram Means Business with Improved Real-Time Search and Explore Tools

This week brought some game-changing updates from Instagram, with the announcement of new real-time search functions that allow users to discover trending tags, locations, and curated photo collections. This launch confirmed the industry experts' suspicions about Instagram's push to establish itself as a major social network to rival the likes of Twitter or even, in some ways, its parent company, Facebook.

10 ways your business is wasting time on Facebook

Creating overly promotional content

Content creation is time-consuming, and you don't want those hours of hard work to go to waste. If you've been wondering about the reason for that drastic dip in your business's organic reach, you probably haven't heard our calls to halt the creation of overly promotional content. Facebook has been encouraging content creators on the network to replace the straight-up promo material with stories that add value or provide more history for your business's products and services. These kinds of posts have a higher likelihood to be seen by bigger audiences.

Photoshoot for Jayem Automotives

Jayem Automatives is one of the front-runners in research and development of the engineering products. It is India's only independent knowledge-based automobile R&D Company and has over four decades of experience in Automotive Product Development. Three generations of enterprising businessmen have been instrumental in making Jayem Automotives Ltd. what it is today. Their legacy is etched deeply with footprints of untiring research and indigenous development. Innovation is their motive and they are developing several new products occasionally.

Partners with IYONS!

The first edition of International Youth NGO's Summit (IYONS) will happen from July 24th to 26th 2015, at MARG Swarnabhoomi, Chennai, India. Youth NGO leaders from 190+ countries will participate and represent their NGOs. IYONS is for young NGO leaders, Social Activist and Social Entrepreneurs from every nook and corner of the world to network and also to open up various opportunities for social welfare.

Research on Implementing Augmented Reality in B2B Businesses

Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented), by a computer.

Rathinam International Public School – Ad shoot

Rathinam International Public School (RIPS) is a part of Rathinam Group. It is the only international school to offer an innovative curriculum, tailor made by the school itself by combining CBSE-i and IGCSE. At RIPS children will be exposed to different ideas and concepts, encouraged to question, motivated to experiment and express all that they learn in the form of creative work. These practices prepare them emotionally for academic learning.

Being an optimist, helps you to do wonders!

Failure occurs every day, in school, jobs, housework, and within families. It is unavoidable, irritating and causes pessimism. While the thought of flinging your hands in the air and walking away is all too appealing, take a second to connect with the people who have been there and survived.

Social networks are turning into real communities

Social media can offer a low-cost way to make relevant connections, access buyers and reach a wide customer base, find out how,

Identify which social media platforms your target customers are using
Use search engines and search functions within different social media to target specific business people and locate their social media profiles.
Research how your customers are using social media - consider if they use them to make contacts, find out about industry developments, research products and services, or sell to their own customers.

Digital vs. Traditional Marketing

The differences between digital marketing and traditional marketing are obvious: one focuses on the web and the other focuses on media like print, television, radio, and direct mail.

Both share similar goals. Digital marketing and traditional marketing are used to attract qualified customers and build brand awareness in your market, and they work together to power successful marketing results.

The right mix of digital and traditional marketing is better than the sum of its parts. Suppose your goal is to sell a certain number of products this month. You could start with a strategically placed television ad during a program watched by the demographic that prefers the specific type of product you have in stock.

Happy Client Says

"Idea Infotainment is undertaking the entire marketing and advertising process of Rathinam Educational Institutions for the past few years. Their service has been extraordinary and their deliveries were on time. They are certainly aware of all the new technologies in the global arena, which makes them unique among other digital agencies."

Prof. R.Manickam, CEO, Rathinam Group of Institutions.

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