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Research on Implementing Augmented Reality in B2B Businesses

Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented), by a computer.

As a result, the technology functions by enhancing one's current perception of reality. By contrast, virtual reality replaces the real world with a simulated one. It is one of the new technology, which gives life to things. It will completely change the way of how you interact with everyday objects like buildings, artwork and advertisements. They will be no longer static and just with your smart phone you can give them life. It adds graphics, sounds, and video to the natural world as though it exists.

We are proud to introduce this stupendous technology for the first time in South India to do B2B Marketing. We employed this for various campaigns of our clients such as Rathinam Group, Educatter, etc. The surprise this technology holds will serve as the ultimate USP for any business. It makes your banners, print ads, talk and makes them to compete with the digital media. Think like this, how awesome it will be if a paper advertisement you are holding, comes to life and talks about a product or service?