Let's start right from the epicenter itself!
Branding is the process of crafting a unique identity for your product or service. Each and every kind of business badly needs that to survive in this quite competitive world. The branding you do for your business tells the people who you are and creates a reputation for your name.
A branding campaign becomes a huge success when the product or service of the advertiser becomes a household name and the surveys they take part, gives the result that they got a loyal base of customers.
What is not branding?
Branding is not just creating a skimpy logo, designing some attractive posters, etc. A complete branding process needs some extreme research. First the advertising agency has to understand the target audience of the advertiser by researching about their product or service. The next thing they will do is, 'identifying the competitors'. They will find about the way of marketing on the competitors and will frame a campaign which will take the advertiser's brand ahead of them.
Then they will activate certain campaigns through all available mediums such as Print, Electronic, New medium, etc. The presence of advertiser's brand should be shown to the public in all possible ways. This show-off business should also create a strong impact on the public. It should touch them either emotionally or logically. Many existing brands, go with the emotional way as it is very much difficult to convince the public in a logical manner.
New media say "Hi!"
Effective use of new media such as the internet and mobile phones will yield larger media presence than TV or print campaigns. Social Media network marketing is sitting on the top right now and it serves as a gateway to the advertiser's website. Facebook ad campaigns are now playing an important part in marketing as almost every person got an account in that. Branding is not just selling or marketing. It is the process of creating a unique USP model for a product or service. Branding is a way of business!
If you are doing the branding, you should probably do it right with the help of marketing experts. Feel free to disturb us. Get a Quote!